RESEARCH Updates

Peer-Reviewed Publications

Preiksaitis, Kimberley D. and Peter A. Dacin (2021), “Consumer Responses to Strategic Customer Extensions,” Journal of Product and Brand Management, 30, 2, pp. 244-261. https://doi.org/10.1108/JPBM-08-2019-2515

PEER-REVIEWED conference Presentations

McBreen, Deirdre, Kimberley Preiksaitis and Alexander Mitchell (2022), “Consumer Gossip and Brand Community Dynamics”, Winter Educators Conference – American Marketing Association, Las Vegas, USA, February 2022. (Competitive Paper)

Preiksaitis, Kimberley and Alexander Mitchell (2021), “Chateau DIY: Consociality and the Consumption of Place,” Association of Consumer Research Conference, Online, October 2021. (Special Session: Consuming the Sociality of Place, Chaired by Meredith Thomas)

Preiksaitis, Kimberley and Alexander Mitchell (2020), “The Theatre of Experience: Brand-Consumer Dynamics in Multimedium Environments,” Association of Consumer Research Conference, Online, October 2020. (Competitive Paper)

Mitchell, Alexander and Kimberley Preiksaitis (2020), “Creating and Managing Strategic Brand Performances,” Winter Educators Conference – American Marketing Association, San Diego, USA, February 2020. (Competitive Paper)

Preiksaitis, Kimberley and Alexander Mitchell (2019), “Consuming Brand Performances,” The Future of Brands Conference, Columbia University, New York, USA, December 2019. (Competitive Paper)

Preiksaitis, Kimberley (2019), “Fallible Human Brands and Consumer-Identity-Related Responses,” European Marketing Association Conference, Hamburg, Germany, May 2019. (Competitive Paper)

Kousi, Sofia and Kimberley Preiksaitis (2019), “The Upside of Imagining Unattainable Purchases”  European Marketing Association Conference, Hamburg, Germany, May 2019. (Working Paper)

Preiksaitis, Kimberley (2018), “Human Brands and their Consumers: How Consumers Reform Brand Understandings Following Critical Incidents,” Association of Consumer Research Conference, Dallas, TX, October 2018. (Working Paper)  

Mosher, Kimberley and Peter A. Dacin (2018), “Deriving Value via the Imagination: How Knowledge Level and Perceptions of Chances alter Imaginative Mental Experiences,” AMA Winter Educators Conference, New Orleans, USA, February 2018. (Special Session: Exploring the Important of Imagination on Consumption Processes and Market Dynamics, Chaired by Kimberley Mosher and Alexander Mitchell)

Mosher, Kimberley and Peter A. Dacin (2017), “Unattainable Desires and Imaginative Mental Experiences,” AMA Winter Educators Conference, Orlando, USA, February 2017. (Working Paper)

Mosher, Kimberley and Peter A. Dacin (2016),"Alternative Consumption Experiences Via Imaginative Fantasy Creation", Association of Consumer Research Conference, Berlin, Germany, October 2016. (Competitive Paper)

Mosher, Kimberley and Peter A. Dacin (2016), “The Effects of Doing Business: Consumer Responses to Typical Business Changes,” AMA Summer Educators Conference, Atlanta, GA, August 2016.  (Competitive Paper)

Mosher, Kimberley and Peter A. Dacin (2016), “Taking Consumers for Granted: How Brand Changes May Have Big Consequences,” Academy of Marketing’s 11th Global Brand Conference “Brands that Do Good”, Bradford, UK, May 2016. (Competitive Paper)

Mosher, Kimberley and Peter A. Dacin (2015), "How Brand Changes Impact Self-Brand Connections with Brands," Administrative Sciences of Canada Annual Conference, Halifax, Canada, June 2015. (Competitive Paper)