REcommended REading
I am often asked by students for reading recommendations and I always love to offer suggestions. The list below is a compilation of materials I would recommend to any student looking to read more broadly on a range of topics within marketing, research and business (or to enrich themselves more generally with a few other options I’ve found to be personally interesting).
Marketing
Billion Dollar Brand Club - Lawrence Ingrassia
Strategy From The Outside In - George S. Day & Christine Moorman
This I Know - Terry O’Reilly
The Power of Moments - Chip & Dan Heath
Small Data - Martin Lindstrom
How Brands Become Icons: The Principles of Cultural Branding - Douglas Holt
Status Update: Celebrity, Publicity, and Branding in the Social Media Age - Alice E. Marwick
General Business
Seeing Around Corners - Rita McGrath
The Growth Gears - Art Saxby
The Experience Economy - Pine & Gilmore
New Product Development
Jobs to Be Done: Theory to Practice - Anthony W. Ulwick
The Design of Everyday Things - Don Norman
What Customers Want - Anthony W. Ulwick
Unlocking the Customer Value Chain - Thales Teixeira
Crossing the Chasm - Geoffrey Moore
Popular Press
Factfullness - Hans Rosling
Curious - Ian Leslie
Rethinking Positive Thinking - Gabreile Oettingen
Wired to Create - Scott Barry Kaufmann
Everybody Lies - Seth Stephens-Davidowitz
The Data Detective - Tim Harford
Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked - Adam Alter
Other (very interesting) non-fiction
Real Food, Fake Food - Larry Olmsted
Prisoners of Geography - Tim Marshall
The Third Plate - Dan Barber
Educated - Tara Westover
Overdressed: The Shockingly High Cost of Fast Fashion - Elizabeth Cline
The Art of Possibility - Rosamund and Benjamin Zander
How to Do Nothing: Resisting the Attention Economy - Jenny Odell
The Biggest Bluff - Maria Konnikova
Podcasts
Freakonomics
Reply All
StartUp
How I Built This
Revisionist History
Nice Try (Season 1 - Utopias)
The Dream (Season 1 & Season 2)
Spectacle (Season 1)