MARKETING 610 & Marketing 640

MRKT 610: Leadership Bookshelf

• Lisa Fortini-Campbell (2012) Hitting the Sweet Spot

• Chip and Dan Heath (2017) The Power of Moments: Why Certain Experiences Have Extraordinary Impact

• Martin Lindstrom (2017) Small Data

• Nate Silver (2015) The Signal & The Noise

• Richard Thaler (2009) Nudge

• Rita McGrath (2019) Seeing Around Corners

• Christian Rudder (2015) Dataclysm

• Seth Stephens-Davidowitz (2018) Everybody Lies

• Joseph Pine and James Gilmore (1999; 2019) The Experience Economy [updated and re-released]

• Dan Ariely (2010) Predictably Irrational

• Lawrence Ingrassia (2020) Billion Dollar Brand Club

MRKT 640: Branding Bookshelf

• David Aaker (2014) Aaker on Branding

• David Aaker (2004) Brand Portfolio Strategy

• David Aaker (1996) Building Strong Brands

• James Gilmore and Joseph Pine (2007) Authenticity: What Consumers Really Want

• Malcolm Gladwell (2002) The Tipping Point: How Little Things Can Make a Big Difference

• Chip and Dan Heath (2008) Made to Stick: Why Some Ideas Survive and Others Die

• Chip and Dan Heath (2017) The Power of Moments: Why Certain Experiences Have Extraordinary Impact

• Douglas Holt (2004) How Brands Become Icons: The Principles of Cultural Branding

• Kim & Mauborgne (2015) Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

• Grant McCracken (2005) Culture and Consumption II: Markets, Meaning, and Brand Management v2

• Bernd Schmitt (2003) Customer Experience Management

• Gerald Zaltman (2003) How Customers Think: Essential Insights into the Mind of the Market

• Gerald and Linda Zaltman (2008) Marketing Metaphoria

Marketing Web Resources

• www.cmo.com

• www.marketingProfs.com

• www.ama.org

• www.adweek.com

• www.adage.com