Kimberley Preiksaitis

Associate Professor of Marketing

Siena University School of Business, Loudonville, NY USA


RESEARCH

Peer-Reviewed Publications

Preiksaitis, Kimberley and Alicia Pearson (2025), “Consumers as brand fans: A systematic literature review using the TCCM framework,” International Journal of Consumer Studies, Volume 49, 6, e70147 https://doi.org/10.1111/ijcs.70147  (ABDC Rating of A)

Preiksaitis, Kimberley, Alexander I. Mitchell and Andrew Smith (2025), “Influencer-Managed Audience Relationships: A Social Contract Perspective,” in NA - Advances in Consumer Research Volume 53, eds. Selin A. Malkoc, Avni M. Shah and Kathleen D. Vohs, Duluth, MN: Association for Consumer Research, Pages: TBC. (ABDC Rating of B)

Joo, Soyoung, and Kimberley Preiksaitis. (2025).  “Building tomorrow's sports fans: Strategic initiatives in youth engagement,” Case Studies in Sport Management. https://doi.org/10.1123/cssm.2025-0011

Preiksaitis, Kimberley and Alexander I. Mitchell (2023), “Gossip and Discordant Narrative Brand Evolution,” in NA - Advances in Consumer Research Volume 51, eds. Lan Nguyen Chaplin, Priya Raghubir, and Keith Wilcox, Duluth, MN: Association for Consumer Research, Pages: 472-473. (ABDC Rating of B) 

Preiksaitis, Kimberley D. and Peter A. Dacin (2021), “Consumer Responses to Strategic Customer Extensions,” Journal of Product and Brand Management, 30, 2, pp. 244-261. https://doi.org/10.1108/JPBM-08-2019-2515 (ABDC Rating of A)

Thomas, Meredith, Alexander Mitchell, Kelley Cours Anderson, Kimberley Preiksaitis, and Devan Leavins (2021),"Consuming the Sociality of Place", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Thomson, Duluth, MN: Association for Consumer Research, Pages: 864-869. (ABDC Rating of B)

Preiksaitis, Kimberley and Alex Mitchell (2020),"The Theatre of Experience: Brand-Consumer Dynamics in Multimedium Environments", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN: Association for Consumer Research, Pages: 592-595. (ABDC Rating of B)

Mosher, Kimberley and Peter A. Dacin (2016),"Alternative Consumption Experiences Via Imaginative Fantasy Creation", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN : Association for Consumer Research, Pages: 564-564. (ABDC Rating of B)

PEER-REVIEWED conference PRoceedings

Preiksaitis, Kimberley (2025), “Who are ‘Brand Fans’?”, in NA - Advances in Consumer Research Volume 53, eds. Selin A. Malkoc, Avni M. Shah and Kathleen D. Vohs, Duluth, MN: Association for Consumer Research, Pages: TBC.

Preiksaitis, Kimberley, Alexander Mitchell and Andrew Smith (2026), “Effectuation, Social Contracts, And The Management of Influencer-Audience Relationships”, in 2026 Winter AMA Educators Conference Proceedings. (Special Session: Managing Multi-Stakeholder Relationships in the Creator Economy, Chaired by Andrew Smith and Gulay Guzel).

McBreen, Deirdre, Kimberley Preiksaitis and Alexander Mitchell (2022), “Consumer Gossip and Brand Community Dynamics”, in 2022 Winter AMA Educators Conference – Volume 33 – “Reconnecting and Reconceiving the Marketplace,” eds. Ashley Humphreys, Grant Packard and Katrijn Gielens, Chicago, IL: American Marketing Association, Pages: 377-381.

Mitchell, Alexander and Kimberley Preiksaitis (2020), “Creating and Managing Strategic Brand Performances,” in 2020 Winter AMA Educators Conference – Volume 31 – “Consumers and Firms in a Global World,” eds. Bryan Lukas and O.C. Ferrell, Chicago, IL: American Marketing Association, Page: SBM-13 

Mosher, Kimberley and Alexander Mitchell (2018), “Exploring the Importance of Imagination on Consumption Processes and Market Dynamics,” in 2018 Winter AMA Educators Conference – Volume 29 – “Integrating Paradigms in a World Where Marketing Is Everywhere,” eds. Jacob Goldenberg, Juliano Laran, and Andrew Stephen, Chicago, IL: American Marketing Association, Page: S25.

Preiksaitis, Kimberley (2018), “Human Brands and their Consumers: How Consumers Reform Brand Understandings Following Critical Incidents,” Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN: Association for Consumer Research, Page 925.

Mosher, Kimberley and Peter A. Dacin (2016), “Taking Consumers for Granted: How Brand Changes May Have Big Consequences,” in the Academy of Marketing’s 11th Global Brand Conference “Brands that Do Good”, Bradford, UK: Pages 195-200.  

Mosher, Kimberley and Peter A. Dacin (2016), “The Effects of Doing Business: Consumer Responses to Typical Business Changes”, in 2016 Summer AMA Educators Conference – Volume 27 – “Regaining Relevance: Doing Research that Reshapes the Practice of Marketing”, eds. Bernard Jaworski and Neil Morgan, Chicago, IL: American Marketing Association, Page: B-40.