Profile

Kimberley Preiksaitis, Ph.D. is an Associate Professor of Marketing at Siena University. Her research focuses on consumer behavior and branding, with particular interest in imagination, digital culture, and the ways consumers and brands do interesting and creative work together online. Her current projects examine branded events and activations, content creators and their audience relationships, and the development of brand fandom.

In the classroom, Dr. Preiksaitis emphasizes experiential learning through consulting-style projects and case-based learning that connect students with real marketing challenges. She is committed to student mentorship and to preparing graduates for dynamic careers in all areas of marketing.

Outside of academic life, she enjoys gardening, crocheting, reading, sailing, and traveling.

For more information about my ongoing research, teaching abilities and industry experience, please view her full CV.